MAY 28 - 30, 2018


SHIFT Event 2018-06-11T13:32:52+00:00

Create Your Business Foundation

Would you build the house of your dreams leaving the foundation for later when you have more time and money? Of course not.

It amazes me how many entrepreneurs do this with their business and expect to be successful. There comes a point where raw talent and energy simply aren’t enough to grow profits. We’re asking you to spend three days with us to work on your business; to focus your efforts to lay a solid foundation so you can scale up without stress or worry when you need to. Do less. Profit more.

  • Understanding  how Roles & Responsibilities impact your growth

  • Create & monitor critical key performance indicators

  • Understand and minimize the cash conversion cycle

  • Create and implement a one page 12 month strategy plan

  • Learn how to run effective and meaningful meetings

What Others Are Saying

My experience during the program was both professional and personal. It wasn’t always easy to keep up with the work while growing the business and I am really glad I opened myself up to the opportunity and followed through. I’ve been using what I learned each day when I walk into the office and keep my experience as a reminder to maintain focus and have metrics for everything.

William Biggar, HustleMe

Marcus’ energy is infectious and when you’re in the same space as him, you can’t help to absorb that energy and positive vibe.  Marcus is a dynamic speaker who lives to serve others and wants the absolute best for those he encounters.  By using a combination of his amazing energy along with his years of experience and expertise, he’ll make sure to keep you engaged from start to finish!

Lenica Stephen, Interactive Business Office Solutions

I found it very easy working with How to Project. Their passion, clarity and expertise allowed me to understand the greater aspects of maintaining accountability within my business and for my clients. I am satisfied with my experience during the 90 Day Business Challenge knowing that I now have the ability to accurately manage a project from start to finish. I am excited about taking the next step in my own business development with the tools and training that have been provided me. Thanks How to Project for taking my business to the next level!

Matthew Gardner, Results with Matthew

Seats are limited. Reserve your spot now!







  • 2 day access to the SHIFT event


  • 2 day access to the SHIFT event
  • Exclusive access to the Day 3 accelerator workshop
  • Executive catered lunch provided during the Day 3 workshop
  • Early access to the event speakers on all three days of the SHIFT event
  • An exclusive VIP only swag bag filled with all the things!
  • A $450 value surprise gift given to each VIP on Day 3 of the SHIFT event


In order to SHIFT the way we do business, we must first SHIFT the way we think. Unlearn the old habits that aren’t performing before we can introduce new, high-performing success habits. Through various interactive exercises and activities, attendees will feel revitalized and passionate again about their businesses, remembering why they chose the life of the entrepreneur in the first place, all while learning tangible and practical operations applications.

Our second day together will continue to challenge your ability to SHIFT. Furthering the practical lessons from the day prior, attendees will find themselves getting granular across all four pillars of successful business, working with other like-minded business owners to scale up their success. These operational growth strategies will be planned out up to 12 months to ensure those new success habits yield much fruit!


We don’t quit until we’re finished. This final day of the VIP experience will continue to push boundaries, introducing our VIP partners to new tools, challenging them to further define their activities from the previous two days, and set high levels of accountability with each other, and with us. Really, the VIP workshop is only the beginning …


  • Critical business foundations education coupled with hands-on practice.

  • High level accountability as a business owner. Results are defined and measured.

  • Crucial conversations training to elevate your conversion/retention ratios.

  • Reverse engineered cashflow growth strategies customized and documented before you leave.

  • High impact personality training to attract and retain quality employees, vendors and clients.

  • Integration of success habits no matter how much you kick and scream.

  • Up to 3x productivity within the next 90 days.


Marcus J. Dickinson
Marcus J. DickinsonOperations Trainer & Consultant
If you find speaking events boring, you’ve clearly never met Marcus. Dynamic energy, a genuine passion for people, and a relentless drive to see others succeed, Marcus delivers knowledge in a unique and engaging way. If you’re ready for unparalleled fun and learning that will stay with you, you’ve come to the right place at the right time.
Jane Warr
Jane WarrSales & Communications Trainer
Trainer Jane helps entrepreneurs, business owners and sales professionals SHIFT out of their comfort zones with effective tools like B.A.N.K. personality based sales training – and Verbal Aikido, the unique communications skills philosophy based on the Japanese martial art Aikido. Jane will help you SHIFT into the most productive professional you can be.
Andrew Meitz
Andrew MeitzIndependent Financial Advisor
Since hitting the independent scene four years ago, Andrew has quickly become an in demand best practices educator within the financial service industry by focusing on getting business owners to know their numbers in order to execute a profitable growth strategy based on a solid foundation of reverse engineered math.


How is this difference from every other “business mastery” event? 2018-03-28T21:20:24+00:00

Fantastic question! It seems more and more there are “gurus” and “experts” out there whose primary educational goal is to teach you the feeling of your hard earned money leaving your wallet! In return, you get their “secrets” which typically amounts to you left holding the ball, which you already knew going in.

The SHIFT event brings knowledge and action to each and every attendee. Not only will you learn what to do, you will be actively engaged in doing it, right then and there, so you leave the event with success habits already in place in a practical and tangible application for your specific business.

Is this just a sales pitch in disguise? 2018-03-23T15:31:52+00:00

We believe in integrity, transparency, and accountability. The short answer is no, this is not a sales pitch. The SHIFT event is intended to have you work hands-on during the event so you walk away with something of immediate value. You’re trusting us with your precious time so we want to do our very best to make every moment together count.

Is there a sales pitch? Yes, if you want to call it that. We fully believe in the value proposition of our systems. We fully believe that after attending the SHIFT event, you will be of the same mindset. We do offer several programs to assist in continuing with the scalable growth and efficient operation of your business going forward.

Is there enough parking at the event? Is it free? 2018-03-23T15:08:26+00:00

We are fortunate to have the lovely Ajax Convention Centre as our venue. It is by far the most beautiful large capacity facility in Durham Region. There is more than enough parking, completely free of charge. Additionally, we’ve come to an arrangement with Lifetime Fitness Ajax, a two minute walk down the street, that in case of parking overflow they will make a portion of their massive parking space available to our attendees free of charge.

Are food and drinks provided? 2018-03-23T15:10:39+00:00

On Day 3 of the SHIFT event, the VIP only, full day workshop will have a catered lunch provided. Otherwise we ask that only closed beverage containers be brought into the event to minimize the chance of spills.

Water will be available every day of the event at the back of the room.

What is the refund policy? 2018-03-23T15:27:37+00:00

There are no refunds for the SHIFT event.

However, if you are unable to attend, and would like to transfer your ticket(s) to someone else, please contact us at and a member of our gratitude team will be more than happy to assist you.

Do I need to bring anything? 2018-03-23T15:30:07+00:00

Absolutely yes! Bring an open heart to truly listen, an open mind to deeply learn, and an open wallet to … lol, kidding on that last one. We will provide every attendee with everything needed for the two day event.

For the Day 3 VIP only workshop, attendees will need to bring their own laptop.

for more information, contact

MAY 28th – MAY 30th, 2018